In addition to the notice of sale required by this article, the judgment creditor may advertise the sale in the classified or other advertising section of a newspaper of general circulation or other publication and may recover reasonable costs of such advertising. The judgment debtor may also advertise the sale at the judgment debtor's own expense.
§ 701.555.Advertising Sale In Newspaper Or Other Publication
Title 9. Enforcement of Judgments · Division 2 · Chapter 3. Execution · Article 6. Sale and Collection · Enacted 1982 · no amendments on record · Last verified July 28, 2026
In one sentenceSection 701.555 lets the judgment creditor advertise an execution sale in a newspaper's classified or other section and recover reasonable advertising costs, while also letting the judgment debtor advertise the sale at the debtor's own expense.
Full Text of § 701.555
Plain-English Summary
The notice required under this article is a floor, not a ceiling. Section 701.555 lets the judgment creditor take out additional advertising for the sale in the classified or other section of a newspaper of general circulation, or in some other publication, and recover the reasonable costs of doing so.
The judgment debtor gets a parallel option: advertising the same sale, at the debtor's own expense, presumably to attract more bidders and drive up the price enough to cover the judgment with less property sold or with surplus left over.
Frequently Asked Questions
Can the judgment creditor pay for extra advertising of the sale?
Yes, in a newspaper's classified or other advertising section, or another publication, and recover the reasonable cost of doing so.
Can the judgment debtor advertise the sale too?
Yes, at the debtor's own expense.
Amendment History
Added by Stats. 1982, Ch. 1364, Sec. 2. Operative July 1, 1983, by Sec. 3 of Ch. 1364.
Source & verification. Section text is reproduced verbatim from
the Deering's California Codes Annotated / vLex. Enacted by the California Legislature.
Last verified July 28, 2026.
· Official source
Also known as: advertising execution sale california